IBERESCENCE: a strategic forum

IBERESCENCE

The meeting IBERESCENCEThe event, recently held in the town of Zafra, has established itself as a strategic forum of vital importance for the future of the Iberian pig sector, bringing together the main players in the industry in a necessary and productive space for debate.

This event was created with the aim of analyzing the current challenges and growth opportunities offered by the dehesa ecosystem, highlighting the need to protect a production model that is unique in the world.

During the days of IBERESCENCESpecial emphasis has been placed on the economic and environmental sustainability of farms, recognizing that the balance of the natural environment is fundamental to maintaining the exceptional quality of Iberian products. The experts present at this new leading forum agreed that technological innovation must go hand in hand with respect for the artisanal traditions that define local brands and farmers.

One of the key points discussed in IBERESCENCE has been the importance of the Capabilities and how transparency in labeling helps global consumers appreciate the difference between grain-fed and acorn-fed products. Furthermore, the meeting served to strengthen collaboration between the public administration and the private sector, seeking joint solutions to challenges such as generational change in agriculture and adaptation to new animal welfare regulations.

The celebration of IBERESCENCE In Zafra, this is no coincidence, as it reinforces Extremadura's role as the geographical and economic heart of the sector, providing a platform where culture, gastronomy, and industry intertwine to strengthen the "Spain" brand. Through roundtables and technical presentations, this forum has allowed for an assessment of the current state of the market and the development of strategies to ensure the long-term profitability of the dehesas (pasturelands).

Ultimately, IBERESCENCE It stands as a beacon of knowledge and unity for the sector, demonstrating that cooperation and the exchange of experiences are essential tools to overcome global uncertainties and continue offering a product that is standard of the Mediterranean diet and of agri-food excellence.

The emergence of this forum marks a turning point in the way Iberian professionals communicate, establishing an annual calendar where quality, the defense of the territory and a vision for the future are the pillars that support each debate, ensuring that the prestige of the sector continues to grow in the most demanding markets of Europe and Asia under the seal of authenticity.