Tabernnus, new brand of Iberian ham and tapas

Solgepan Group launches Tabernnus, its new brand of Iberian ham and tapas

The chain seeks to expand both nationally and internationally, focusing on the quality of its products. The Solgepan Group, renowned for its chain of cafes and bakeries Pannus Cafe, introduces its new hospitality brandTabernnus, specializing in Iberian ham and tapas, currently operates five locations, two of which are franchises in Barcelona and Zaragoza. The brand is expanding both nationally and internationally.

Sergio Llarás, CEO of Grupo Solgepan, explains the decision to expand their business portfolio through Tabernnus with the aim of offering high-quality Iberian ham to a wider audience. The menu, based on Iberian ham, ranges from sandwiches to gourmet tapas, such as croquettes.

For stores TabernnusThe supplier selected as the main manufacturer and supplier of Iberian ham is Hams Blázquez.

This alliance allows Tabernnus to offer high-end products through an exclusive selection, with a particular focus on its line "Admiration"Below, I detail the key points of this supplier and its relationship with the brand:

• Origin: Located in Guijuelo (Salamanca)They are one of the families with the longest tradition in ham making in Spain (founded in 1932).
• Production They control the entire cycle, from raising pigs in their own pastures (located mainly in Extremadura and Castilla y León) to curing in their natural cellars.
• Specialization: They are famous for achieving a very balanced fat infiltration and a reduced salt content, which fits with the customer profile that Tabernnus is looking for.

Blázquez provides Tabernnus with the three main categories of the current regulations, but with a "Premium" selection standard:

• 100% Iberian Bellota (Black Label): Maximum racial purity and exclusive acorn diet.
• Bellota Ibérico 50% Iberian breed (Red Label): High juiciness.
• Field Bait (Green Label): Pigs raised free in the pasture but with supplemental feed.

Depending on the format (whole piece or hand-cut), prices usually fall within the following ranges:

• Whole piece of 100% acorn: Between € 450 and € 580.
• Piece of Field Bait: Roughly 280 € - 320 €.
• 100g serving (Knife cut): Between € 22 and € 28 for the acorn ranges.

Note on the Los Pedroches PDO

While Tabernnus has historically focused on the product of Blázquez (Guijuelo)The quality of their products comes from pigs that graze in Extremadura pasturesbut they are cured using the Salamanca method of Guijuelo.

The brand also offers a variety of breakfast and snack options. After two years of development, the first location of Tabernnus opened its doors in Barcelonaon Portaferrissa Street. The investment for this establishment reached 240.000 euros. In addition, Tabernnus has a location at the Zaragoza Delicias AVE train station and is planning a new opening in Cádiz.

The growth plan encompasses various sectors and locations in Spain, including busy streets, shopping centers, and travel areas, such as its location at Barcelona Airport. International expansion is already underway, with a particular focus on... United States.

Regarding job creation, the CEO of Grupo Solgepan highlighted the promotion of internal staff and the hiring of new employees thanks to the launch of the new brand. He also emphasized the value the company places on developing and growing with its own capital. Although they have received offers from investment funds, for the time being they prefer to rely on their own resources for growth.

Thus, Grupo Solgepan is advancing on its path towards business diversification, adapting to market demands and focusing on quality with its new brand Tabernnus.