Iberian ham conquers the world: a Spanish delicacy that crosses borders

Iberian ham conquers the world: a Spanish delicacy that crosses borders

“Iberian ham conquers the world” is a palpable reality. This gourmet product, emblematic of Spanish gastronomy, has experienced exponential growth in its exports, consolidating its position as an international benchmark. Since 2020, cured ham exports have increased by 56%, reaching a record turnover of €722 million by the end of 2024.

This boom is the result of the dedication of the ham industry, which since the end of the 20th century has worked tirelessly to expand its presence in both the national and international markets. The quality and unparalleled flavor of Iberian ham have captivated palates around the world, making it a highly prized luxury product.

Key Markets in the Expansion of Iberian Ham

China, Mexico, and the United Kingdom have become strategic destinations for Iberian ham. In the last five years, exports to Mexico have grown by 143.8%, generating €33 million in revenue. The United Kingdom, meanwhile, has seen a 43.8% increase, with a turnover exceeding €29 million.

Despite growing interest in emerging markets, Europe remains the main destination for Iberian ham, representing 75.59% of the total value of exports. France and Germany lead the way, with €141 million and €124 million respectively.

International Promotion Strategies

The success of Iberian ham in the international market is largely due to the promotional strategies promoted by the Interprofessional Association of Iberian Pork (Asici). Initiatives such as the “Ham Passion Tour” and “Iberian Hams from Spain. Ambassadors of Europe in the World” have helped position Iberian ham as a high-quality gourmet product. Currently, the “Awaken Your Iberian Sense” campaign seeks to consolidate the presence of Iberian ham in China and the United Kingdom.

United States: A Growing Market

The United States has become the third most important market for Iberian ham, representing 19.78% of the value of exports outside Europe. In the last five years, exports to the United States have grown by 63%, reaching €31 million.

Despite potential tariff barriers, the ham industry is confident that the unique nature of Iberian ham, which is produced only in the Iberian Peninsula, will protect it from potential trade restrictions.

The future of Iberian ham in the international market

Iberian ham continues to conquer palates around the world, consolidating its position as a benchmark gourmet product. Its quality, flavor, and tradition make it an ambassador of Spanish gastronomy, opening up new business opportunities and strengthening its presence in the international market.